Majorkill

Nick Riley. It's good to have you on. Obviously, we bonded over, longevity and having a good time and having a good time. And we actually met through your mom. And for those who don't know, Riley is a son of Jeannie Nellis, who owned or used to own Boost Juice. And my mind, one of the best entrepreneurs in the country.

Nick But it's not about her. It's about you. And the reason I got you on. I wanted to learn more about your career and what you do. Because when you told me, I'm like, you make money from YouTube selling figurines. Yeah.

Riley So it's it's probably one of the most niche things ever. And it's actually gotten to a point where sometimes when people ask me what I do and I don't like them, I can't be bothered. I'll just say, oh, you know, I'm a videographer and I'm doing a free day in my life. I'm a photographer. I've never taken a photo in my life.

Riley I'll just say some shit because it's so convoluted and it's genuinely interesting. So it's so niche. It's YouTube, but using YouTube as a marketing vehicle for other companies. And those companies themselves are like like the 3D printing, manufacturing figuring company. Marketed through the YouTube or the, supplement company, launching or the, lottery based membership company that I'm doing.

Nick You didn't tell me about these?

Riley Yeah, they're kind of. They kind of fresh. They're new. The supplement ones launching next month. The lottery one launched about six months ago.

Nick Okay, so let's take a step back. Tell me about the supplement company and then? Then the lottery. Then we'll go back to Warhammer three.

Riley Done. So I'm very into, like, my health, my fitness, begin to longevity biohacking. And I'm a big believer in the right things. And the right dose in the right context can have a profound effect on you. Me personally, I'm super into drawing my blood work so I can always see, oh, if I add in this supplement my liver does this.

Riley Or if I take this way, my liver does that. So basically I thought, alright, let's simplify supplements instead of having five different ones that you take, you paying $30 but supplement, let's just put it all into one huge combo stock. You just take 1 or 2 every day. Boom. Makes it easy, simple, and it's effective. It's.

Nick Like it's like a multivitamin. Or is it treating a particular thing?

Riley We've got lunch with, like, five hero stocks. So one's a testosterone booster. Probably some ingredients. You know, Tom Catelli. Boron, boron, shielded, horny goat weed. That's all the really effective ones in the doses that work. We were testing on a guy, and he had a 51% increase in his natural testosterone. Said he felt like a bull.

Riley So already done human trials of that. We've got a liver stock for, like, you know, if you live enzymes a high through bodybuilding, drinking too much bad genetics. Yeah. You have to bring a bodybuilder. He's, liver enzymes with three times the reference Range Rover to bring it back down into the grain. So that was a combination of, three key ingredients, which was I should know this.

Nick That's right, that's right. What's the name of the brand?

Riley 90 plus. So plus 90 plus is kind of a term that existed for a while. It's all about, like, being natural, but kind of within that realm. Pushing it as far as you go. So, like, basically, like, I would consider peptides a part of that. Supplements are part of that. You know, the red light therapies, the cold plunges, the hyperbaric chamber stuff.

Riley So, yeah, it's basically just being as healthy as physically possible, using everything we know about modern science and everything like that.

Nick So do you have partners in this business? So you do. Yeah, I'm.

Riley Doing that one with, my best mate Joe.

Nick Oh, risky.

Riley Risky. Levi. So far, so good. He's very similar to me. Does what I do. He loves what I love. He's like the right level of autistics, am I? So we blend together perfectly.

Nick And if you guys invested much money into the company.

Riley We're keeping it pretty lane. But, yeah, I've. I'd say I've put, like, 50, 60 K into it just to get everything going nice. And, Yeah, Joe was coming from a full time role. So he's kind of been getting him to kind of do my grunt work.

Nick For me especially. I have a contract manufacturer that's doing the formulations for you. Yes. Yeah. Well, you and production.

Riley Yes. We've got the same factory that does Swisse vitamins. So we're very happy with Sydney, based in Hong Kong or China. Yeah. So, yeah. And I'm very happy with that. We're happy with the results, happy the product. And we're excited to launch that.

Nick Awesome. So that's the first one. And then for business.

Riley It's like a year locked plus. Yeah. Yeah you bet you do.

Nick Yeah. So so he's in Sydney. I was at I flew into the Sydney airport on a smaller jet and then he's relatively large jet, which actually picked up, I heard for like the obviously expensive. But you think a jet because cost 60 million. I heard it was a fraction of that.

Riley So second hand or something.

Nick Second hand and I won't mention who he bought it from, but, this is what I heard. And it was a great looking piece of,

Riley Yeah, yeah, yeah. Private jets look pretty cool.

Nick Yeah. Anyway, so he's done obviously very well out of that business. Yeah.

Riley So that was a really cool business model. The idea of trade promotion, the idea of the membership platform to bypass a lot of like, you know, I guess like gambling laws or whatever.

Nick Lot of people are now trying to get into that space.

Riley Exactly. I know a few people have done it. Some succeeded, some haven't. We thought, like, I've always liked the idea of a thing called a diorama. It's basically like an art piece using miniatures. I don't have time to make dioramas because I'm so busy. So I was like, okay, if I really want to do something, I don't have time for it.

Riley What if I turn into a profitable business? So then it's worth my time. So I partnered up with another guy, new, who's super creative, hard working. And every month we create a Warhammer diorama. And then we use our membership platform to, like, give it away in the same business model as LMC.

Nick And so it's very synergistic to your first. Yes.

Riley Yeah, exactly. So with the YouTube being that Warhammer, little storytelling, it's so synergistic. You can be like, hey, today we're talking about this scene from the lore, and we actually made this scene from the lore. And you can take this home if you want to. So we've already made six dioramas. We've got hundreds of members. And yeah. So that's going really good as well.

Riley That's like super enjoyable for me. It's like even if it doesn't make any money, it doesn't matter, because what we're creating is so cool that even if a year from now like, okay, not very viable, we're shutting it down. Yeah, it's something tangible and awesome. I mean.

Nick How do you plan to advertise that when you get people on.

Riley Board? Well, like I said, with the YouTube marketing vehicle, like having 700,000 subscribers, over 250 million views on the channel, like, it's such a powerful marketing tool, then anything I do will have some sort of success. Basically, it's guaranteed, whether it be viable for super long term or whether it's just got a captive audience already. I've got the kind of audience I just give them the right product and I can do so much with it.

Nick So let's take a step back. Can you talk us through how you moved into Warhammer 40,000, like you're 25 years of 26 now? 26 when did you start and how did you get into it?

Riley Initially, yes, my cousins were really into when I was a kid, and as a kid it's like, it's the coolest thing ever. It's like, you know, knights riding dragons, shooting machine guns at each other. It's like, who? That's cool, no matter who you are. Yeah. And so I did a little bit as a kid, painted a few minis.

Riley I was really bad at it. Kind of let go, like, lost it a little bit because I, I didn't grow up with, like, you know, like a big brother that was into it. I could do it at home. My cousins all lived in to states. It was like kind of sort here. And that's also super expensive. I was, you know, a broke child.

Nick Always been around for Warhammer.

Riley 40,000 for decades or so. It's crazy. I don't know, forever down there.

Nick Obviously, Henry Cavill was a massive fan. Yeah, huge fan of doing an Amazon TV show. He's a TV or movie.

Riley TV show. Live action. Yeah. So that's going to be crazy for it. Good for.

Nick Business.

Riley Good for business. Yeah. I should, yeah, I'm just kind of laughing. So, Yes, got into it then kind of forgot about it for a decade or so. And then they licensed the Warhammer IP to a company called Creative Assembly to make a strategy game about it. And that went crazy was super popular. I started playing it because I was like, this is awesome.

Riley And then.

Nick When I was at this stage.

Riley I was, this came out when I was like 15 or 16.

Nick Okay. So you ten.

Riley Yeah, yeah. And then I at the same time was like, I really want to be a YouTube. I feel it could be a really cool job. So I recruited a bunch of my friends because, like, you know, as a kid, I don't want to do it alone. Yeah, I grossly overestimate the work ethic of 16 year olds.

Riley I was like, you're right, guys. This is what we need for the channel. You make this, you make this, you make this known. Made anything. I actually marketed the channel via Tinder. I would match everyone on Tinder. This one, you had unlimited swipes, and I'd say, hey, I mean, a lot of you subscribed, and. Really? Yeah. And I got.

Nick Genius. Yeah. So you're on Tinder as a 16 year old?

Riley Yeah. Rising subscribers.

Nick So you pretended to be over 18.

Riley This is when Tinder was, underage as well. This is the Wild West. Yeah, yeah, you could be 18, 19 over 13 unlimited swipes. No bots. Look, the golden rule.

Nick I thought you had to be right.

Riley That when they first launched that, you're all good. Yeah. So I was like that. Yeah, they changed it for the right reasons.

Nick Yeah.

Riley But yeah. So then I got, we got like a hundred subscribers. I made a bunch of really shitty content. And then I was like, well, you guys are useless. Yeah. So he closed the channel. I mean, it's probably still life, but, and I started in my own one called Magic Hill. It was actually originally called So Camelot because I have a very childish sense.

Riley So come on. Yeah. And, I remember the first video uploaded, someone commented, hey, bro, just letting you know if you ever blow up, you should probably change your name, because I don't think sponsors or anyone's going to want to touch the channel.

Nick Classic advice.

Riley So I changed it. Great name. Oh, it's still like it has a special place in my heart. We might bring it back. We say, should be obsessed with how you guys rebrand. And then I was doing that for, like, three years. Terrible content. I remember being so insecure on camera that I would subconsciously change my voice, and it would sound like a.

Nick To a high pitch or.

Riley To it like it was like an American accent. It was crazy. I like, rerecord the same video ten times.

Nick Can you still do it now?

Riley I don't want to try. It was just like, hey guys, welcome back to my channel. And I was like, that's not what I sound like. What the fuck is wrong with me? Yeah, yeah. But that's, you know, and then I eventually made a video talking about Warhammer lore, but about the game specifically because the licensed game strategy game had the characters.

Nick So you were you passionate about Warhammer at this stage? Like what you like, so obsessed with it or you just saw it?

Riley And I thought it was really cool and I was enjoying it, and I just was like, I wasn't as into it. I didn't know as much. Like a lot of my early videos had a lot of like, lore errors in it because I hadn't read all the books. I was kind of going off forum posts or wiki pages that are just rife with errors.

Riley Yeah. But the core content was there. It was an Australian guy not too serious, having a bit of fun with it. Yeah, trying to make it funny because all the other creators at the time of these 30 year old Nick beard nasally, like Wikipedia, dictionary readers, where there was no life, it was just as if you were like, you might as well just read a book.

Nick So you brought some personality?

Riley Yeah, I brought I made it fun. I made it silly. And that's what it is, right at the end of the day, like a guy with machine gun riding a dragon. It's silly. Yeah, it's cool, but it's, like, silly. Yeah. You don't take it too seriously. Yeah. So for me, I made the video talking about what ended up happening to these characters, because in the game, it's a sandbox game.

Riley It doesn't have an end, but the characters who are licensed from it do have an end in the wider lore. And I basically saw the video. What happened to all these characters at the end of the story and then didn't do anything for two months, actually gave up on the YouTube and then randomly, like I got notifications like, oh, you paid a thousand subscribers.

Riley I was like, the hell, I was on like 150 and I checked in the video had 50,000 views. I was like, whoa. So that night it just went viral. I stayed up to five M that night making a part two because I'd released new characters, and then that blew up and I was like, Holy shit. And then I made another one and that blew up.

Riley And then blow up, blow up, blow up. And then we went from, I think.

Nick This is year 2015 ish.

Riley I'd say 2016.

Nick 16 over.

Riley 17. And then I was like, okay, there's something here. So it was basically my side hustle while I worked full time for three years doing digital marketing and then eventually.

Nick Worked in digital marketing.

Riley Yeah, yeah, it was, they my team called me the Digital Bitch because they just gave me all the work they didn't want to do.

Nick Because who was that for?

Riley Those for retailers, which is actually the, you know. Yeah.

Nick The company that you've worked.

Riley And it was not that exciting.

Nick I would like to obviously learn skills.

Riley It was amazing. It gave me the work ethic I needed to be able to, like, have the discipline to sit in my room and actually make videos all day during Covid. It taught me like the how much, how much effort it takes to, make a website and make this, make that. So I didn't get like ripped off basically because a lot of creators, they blow up, they've got no business sense.

Riley And these predatory marketing people come in and they're like, hey, we'll send you on to our agency. We'll do a 6040 revenue split. We'll do this. And then they give you they're getting so much money and they're doing like two hours of work a week because it's so basic. Yeah. So that protected me from a lot of bullshit.

Riley Yeah. And it also meant I could accelerate the business side of things a lot more, because I'm definitely more of a businessman than I am a content creator. And I think that's why I've been able to do so well with it. And I've been doing it for, I think this is my eighth year now, actually.

Nick So it's 2016 or 17 year. The second video go viral and. Yeah. And how often were you posting content after that?

Riley I was posting once a week on the full time work because I just didn't. Enough time. Yeah. And then started Covid, which was good. I probably would've been made redundant. Anyway, I quit my job and then went just full time into the YouTube. And yeah, I think it took me like four years or three years to go from 0 to 50,000 subscribers.

Riley And then after quitting, it took me one year to go from 50,000 to 150,000.

Nick And how did you monetise it? Channel what? How are you making money for? Yeah, well.

Riley A lot of people just say they say, oh like how much what, how much money. Medivac from ads. Because that's what people think when they think of YouTube. They're like ads. Ads, ads, ads are just the tiniest, like, pillar of potential revenue. You know, you can do sponsorships, which are quite lucrative. You can do a Patreon, which was really good for me for a while.

Nick But it wants a.

Riley Patreon patrons like, subscription service that lets you support Creators extra. Maybe the creators will do behind the scenes or, unreleased videos on the page.

Nick So someone's paying you to get content on their behalf?

Riley It's it's your Patreon page. Yeah, but it's like they're giving you money and then watching your YouTube, if it makes sense. Yeah. Yeah, it's it's like patron.

Nick It just like I was fans.

Riley It was actually the original only fans. And then they changed their policies. They couldn't do porn on it. Yeah. And then that left a gap in the market for only fans to come in there. Yeah. So rookie error by Patreon. Terrible sex sells.

Nick You guys making $11 billion a year. You know, it is crazy.

Riley Yeah.

Nick So that was so you monetise it through Patreon.

Riley Patreon, YouTube ad revenue and sponsorships. There's like basically like three pillars. Each one was doing me like at that time, I'd say 10 to 15 grand, each kind of thing per month. Yeah. So I was already I would go going from basically minimum wage digital marketing to making over half a million a year within three months.

Nick So who was sponsoring you?

Riley Just HelloFresh, manscaped skincare brands. Games.

Nick Sorry. Yeah, it's a bamboo, but it's so. And how are you promoting their products? Was it on the YouTube channel? On the.

Riley YouTube? Yes. The be 62nd segment. I do my intro like, hey guys, as we're talking about blah blah blah. But before we get started, you know, let's cook up some HelloFresh or some shit. And so I do this vlog and I would say, me, I don't know way too much.

Nick What are they paying you based on views or just because you've got this amount of followers?

Riley It's it's both. It's kind of like, they kind of look at how big your channel. How many views do you get? What's your engagement? The smart ones do. Dumb ones will just be like, oh, this many subscribers, let's give him this much money. And then they make like a massive loss because there's so many channels that have a million subscribers, but the channel's like dead or whatever.

Nick Yeah.

Riley I was the opposite. I had like maybe, you know, 50,000 hundred thousand subscribers, but I was getting views of someone that had, you know, five times more subscribers. And I was really consistent. All my videos would get more or less the same amount of views, and some would get more.

Nick And how many views were you getting per video at this stage?

Riley At this stage, averaging like between 100, 150,000, which is really like a sponsorships wet dream because I can look at that and be like, oh, sucks, or it's bad because imagine you give someone five K and you're expecting 100,000 views. Yeah, this video tanks thing at 20,000. It's a no.

Nick Brainer.

Riley And then they're like, oh shit, like that was just money in the face. If you go.

Nick To Google, you pay per click is a $5 a click, it's a click. So if you if you get a hundred thousand views, you only paying what, $5,000. Yeah. It's it's literally it's a.

Riley Steal and it's a visual ad by credit they trust. Yeah. You know so the value that can be incredible I know some friends of work with you know the return they got on me is like insane. Like there's a skincare brand, which is ironic for Warhammer Channel. Yeah, but they've been sponsoring for three years. They pay me shitloads, and I've made them so much.

Nick And what are you so sorry. This is crazy. What do you. What do you promote? What? Skincare.

Riley It's called geology. And it's actually a really good skincare brand. It's just like skincare for guys. And it makes sense because these are like sweaty.

Nick You know, you had sponsorships. Yeah, I got tons.

Riley So like I have to say no. Then I get like five sponsorship offers a week. But I only pick the ones that I use, like, try, you know, you try and have some integrity. Yeah.

Nick So this, this jolly geology.

Riley Yeah. Like men's skincare. And then you've got all these, like, sweaty neck warhammer neck beards that don't do skincare. So it's actually like a surprising gap to feel. And you kind of go, well, you should do this because then and it actually works like, you look at my skin was 21 versus now is more oily and all these issues.

Riley So this is in a sponsored segment by the way.

Nick So I see you run a skincare business many many years ago and it's before influences came to the market. And I can see how it work. What's your demographic of your followership?

Riley It's like 99% dudes, 16 to 34 years old. Okay. That's basically the core of it all in the world. Most of us but Europe, Australia are quite strong as well. And yeah, so it's just kind.

Nick Of 2060 for you.

Riley Yeah. So like, the skin's flocked and you're like, I got the solution for you.

Nick Yeah, yeah.

Riley Go for the people's oily eyes. Probably virgins and shit. Like, I guarantee this will get you laid, but, you know, it's a it's a percentage game.

Nick You need to be sponsored by like 60 land or something.

Riley Oh, I know, yeah.

Nick They make I think I need to cash. Yeah.

Riley Yeah. So, yeah, you got different income pillars and then they stack together, but where it really took off was when I, created the, manufacturing figurine business.

Nick And what it was at.

Riley That was, 2021 or 2022.

Nick Okay. I was a four for five years ago.

Riley Yeah. I got the idea from another YouTuber who said, hey, you should do this. I've done this. It's going pretty well for me. I'll help you with your first thing because he had 3D printers, so he basically said he's a 3D model, or they can make a model for you. You market it and sell it, and I'll ship you all the minis that you've created.

Riley So he did that and it didn't sell like an insane amount, but it sold enough for me to go.

Nick Okay, so how much did you invest in? How much did you make?

Riley All the investment was basically zero because he did all the 3D printing and he was getting a percentage of sales each year.

Nick Okay.

Riley So and then they were paying for the shipping and stuff. So it was basically a zero investment proof of concept, which was great. And I sold, I don't know, maybe 200, but I mean $230 a pop, you know, it's it proves that it's something that. Yeah. So I bought my own 3D printers. I was 3D printing in my parents basement.

Riley Then when I moved out of 3D printing in my living room, which wasn't probably a good idea for my eye health because it's resin methylated spirits. And then I finally moved into an office, hired my first employee, and that's when I went crazy. It went.

Nick From, so you 3D printing, painting the figurines yourself when.

Riley You send them, unassembled and painted. Okay. It'd be hell to pay them. We do, I do often our 3D printed service. I've got a team in, wa that if someone pays extra, they can get their mini pre painted and sent to them. Just because. Yeah, there's so many people that watch my channel that, like, we don't paint.

Riley But the idea of having a model is cool. So then yeah, that's been going crazy as well. So when from when I was doing it, I think I made $130,000 just by basement printing and stuff. Then the following year, I think it was 600,000. Following you was like 1.8 million. And I'm.

Nick Selling figurines. So you went from 300,000?

Riley Yeah, 130,000 to 600,000. Yeah. When I moved into the first office and then I think the next year was 1.8 million.

Nick So I'm selling figurines. And on top of that you've got sponsorships.

Riley Exactly. Sponsorships, ad revenue. I do my own merchandise. I sell a calendar every year that sells, you know, between 100 and $300,000 worth. So you kind of add it all together. It's pretty good.

Nick And the calendar is obviously of figurines.

Riley No, the calendar was actually a baby calendar. What? Yeah, not so expensive.

Nick Warhammer 40,000.

Riley Well, think about the demographic are 99% dudes.

Nick Young guys.

Riley Yeah. So I basically I commissioned a bunch of Filipino cosplay creators. They created a bunch of Warhammer cosplay. They shipped it to me. I had a bunch of strippers and they chucked it on and had a studio shot.

Nick Genius.

Riley Genius, right? I sold like hotcakes as crazy.

Nick So their own cosplay outfits.

Riley Yeah. So that it's around, yeah. But it was really hard to pitch it to them. They were so confused. I went through, I remember going on escort websites being like, okay, if they're going to pay 900 bucks to suck a dick, they'll do nine adults to take a photo. But everyone was like, so confused.

Riley I'm like, so there, like, do you know, how did I know? Like, do you know, cosplay? But, you know, I'm like, it's do you want to do this? They're like, no.

Nick Because it's how much to pay them.

Riley I paid each model about $1,000. And then you could pay the photographer. You pay the Photoshop artist. That was probably the most expensive part, because you the that they're getting the photo and then they're putting them in the universe. So they're doing the background and they're doing all this crazy editing. Now send you somewhere.

Nick They're pretty cool. I does it all anyway.

Riley They're actually pretty tasteful, like just how professional they are.

Nick Yeah. What?

Riley Half an hour later, you're like, you can feel you picked up. Really? My mate. He went through a really rough break up, and he was like, you know, I don't want to do. I feel like shit. And I sent him a list of things. It was like, cut out this, cut out this, see a therapist start taking the link and some axe.

Riley And he did it because he was. He was ready to try anything. Yeah. And he he, like, call me in the next day. He's like, dude, he's like, what the fuck? He's like, I'm cured. Because he just. It just brings you up. It like, oh, if I'm like, Turbo Hangover and I need to present myself, I'm mega dose.

Riley It just, like vaccine.

Nick I don't recommend people do this, by the way.

Riley No, no, this is not medical advice.

Nick Not medical.

Riley Advice. So that's like. And then obviously I've got I like to have a, a good morning routine. I always walk my dogs get sun in the morning. I'm a morning coffee at LA cafe. Yeah. And then, yeah, it's, gym in jujitsu alternating days. So Monday gym, Tuesday jujitsu, Wednesday gym as I go to Friday gym.

Riley Saturday jujitsu. Sunday gym. I can't always do seven days. Just whether or not I'm drinking in the weekend or not. But yeah, that's why I've kind of, I guess, like crazy work schedule, all this kind of thing. But I'm still able to put on all this muscle and stay.

Nick There, you know? BBC 157.

Riley Not at the moment, but I've definitely taken that in the past.

Nick Yeah. To a G.

Riley Okay. Yeah. See you. That's the skin one. That's a great one a lot.

Nick Yeah. It works if you've had a had surgery. Look into that one. It definitely heals you a lot faster.

Riley Yeah. When I got, this is a bit I got a hair transplant I think my last year I wasn't balding too bad, but it was just, you know, with those peak, you know, whatever. I got the money one off and I took BBC TV 500 and K like the leading up to it and after it. And my surgeon was like, what the fuck is going on?

Riley He's like.

Nick I think you healed in ten days from memory. Yeah.

Riley It was crazy. Like I was basically no one could tell within like ten days. And when they sent me the two month update, they're like, you shouldn't see any hair yet. But, you know, letting you know this is what it should look like. And I sent them a picture and they're like, the fuck is going on.

Nick So when I met Rory last year, he just had the hair transplant. Oh, no. You you show me the photos and you talk me through. And I was like, man, you didn't. You didn't even need it. But regardless. Yeah, yeah, he looks great.

Riley Thank you. Yeah, I hope so.

Nick And then, funnily enough, I actually preferred for mates who went into the same place and they had transplant. Oh, yeah. Yeah, yeah, yeah. Oh.

Riley How'd they go?

Nick Love it. Yeah. Right. But that didn't have the same healing factor or process as your.

Riley Yeah I if any sort of surgery I'm ever going to do. So I'm going to do the same.

Nick Strategy BBC 157 TV 500.

Riley And guys put those all.

Nick Together with hyperbaric chamber.

Riley I need to get one of those. I just.

Nick Got one for.

Riley I think actually met. Yeah. The guy whose family was the one that import someone to Australia. What's his name? It was. Is it? I think it might have been Josh or Mitch or something. He's telling me about it, but, yeah, I needed I heard that pretty incredible.

Nick But I'm doing a 90 day protocol, so I'm doing 60 sessions in 90 days. I do one hour session, five days a week.

Riley So what's the biggest benefit to it? Is it.

Nick It's for wound healing. Sorry. Generation better sleep. I'm sleeping so much better because I can. I saw you last year. I was sleeping like an idiot. Yeah, I was telling me I couldn't. Insomnia.

Riley Yeah. You're like, you've nailed every bit of longevity except the one that actually matters.

Nick I fixed it, so, like, you can hack anything, as you know. And it just takes a lot of refinement. And I change a few supplements, change my routine and have good.

Riley That's the thing. Like, that protocol, like the 90 plus protocol, the longevity protocol. There's no set menu. Everyone has their own menu. So like two people that are trying to do that longevity will have entirely different supplements or whatever. Like if you're low testosterone with an injured knee, that would be a test boosting natural supplement, combined with the BP, CTB.

Riley But if you're, you know, you don't have those issues, but you live is kind of buggered. And, you know, you're, you've got we're in those procédure or whatever. Then maybe it's the UK, it's the, the liver supplements, it's that sort of thing. So yeah, I think obviously less is always more if you can get away with it sort of thing.

Riley But yeah, I've always big believer in you need your own set menu.

Nick Actually, I've done a genetic test and what I did recently is I did the test. I put the test with my bloodwork into checked.

Riley Oh yeah.

Nick And I said, I said, give me a supplement protocol based on my genetics and my blood work. It's a great idea, but you wouldn't. The protocol was insane. Like it was a work of art.

Riley Yeah.

Nick Well, yeah. And then obviously you can refine it and ask more questions if you've got any ailments or any, illnesses you want to resolve. You, you mentioned that and then it refine the protocol for you.

Riley Yeah.

Nick It's insane. Yeah. So you don't need to go to, No need, but I recommend people look into using ChatGPT for their genetic testing bloodwork and see what it spits out.

Riley I would agree, unfortunately, Australia medicine's quite. It doesn't really talk about longevity, much like I know that, you're into rapamycin for a while. I'm not sure if you're still into it. It was certainly there was only one doctor in Melbourne that believed in it. So that there's.

Nick One doctor in Melbourne CBD. Clinic offers rapamycin. Yeah, exactly.

Riley And like where where do you get peptides in Melbourne? You know what I mean? It's it's crazy. Where do you.

Nick But you have to be careful with peptides and obviously these medicines. I had someone recently had I would say a faulty peptide but probably took too much and with CJC, if you take too much of it, it can speed up the heart rate and then have a heart attack.

Riley Really?

Nick Yeah, yeah. So you, you got to be if you've got, an issue with your heart, you need to be very, very careful with taking peptides. So I don't recommend people take peptides unless you've spoken to a doctor and the doctor recommends it.

Riley I know I did. I think six months of research before I touched my first one. It was very like, this is interesting. This is really cool. This is, you know, doctor, doctor and then talk to people that had done it and then dialled in everything. And I've had no issues.

Nick I did one YouTube video and this is a gem that myself. I give you everything.

Riley Yeah. I'm a bit of an extremist, but I guess it was my first. I mean, my first time I injected myself, I was like, holding the needle when I was like, my junkie. Like, I was.

Nick Like, kind of.

Riley And you do it. And then now it's kind of fun. I don't know, I don't know if that makes me sound more junky.

Nick I gave, my old man who did, BBC 157 and TB 500. He's got, tears in his shoulders. He has. How do I inject this little needle? I said, dad, it's not gonna hurt you. Maybe I should just grab it. Big chunk of fat and just jamming there. Yeah. Just suck. And he was shit scared, and then he it.

Nick And I didn't even feel it.

Riley Yeah, yeah, it's an insulin 29 gauge a tiny. Yeah. Oh, I remember once I was so tired, I was doing it. I was holding my syringe and I dropped it and it landed in my calf like a dot. And I was just looking at it like, oh, what the fuck? And then I was, oh, it's in now. So it's injected into the calf.

Riley So yeah, it's very chill. But obviously there's a learning curve to it. I coach part of 90 plus. We would do some coaching as well. And like my cousin, he couldn't open his hand because he had an injury while on a work side is a tradie, couldn't bench press. Couldn't, pull up like his hand was done.

Riley Three weeks on the healing protocol of BBC TV 500. Back in the gym, bench press pull ups ceased using it and has maintained all the healing.

Nick Was he injecting it into the abdomen or actually into the joint?

Riley I just said the abdomen. For me personally, I just think it doesn't matter too much because it goes to your pituitary gland and then your pituitary gland is the one that sends out the healing enzymes. So in my opinion, I think if you inject it in the site, it has to go up to your pituitary anyway and then we'll go back down.

Riley Yeah. So I just tell people not to worry about it too much.

Nick A question about your hair transplant actually just got me thinking. Sorry. Question about, are you taking supplements to maintain the hair?

Riley Yes. So the, doctor recommended. He's like, look out for it. You want a low dose of minoxidil and finasteride? Just for hair maintenance and stuff. He said, look, you've got a good head of hair. You are. He's like, from looking at your cells, you are, like, susceptible to receding, as most guys are. So you go on these, let's see if there's any side effects or issues.

Riley If not, then, you know, you can kind of just stay on these. So I've had no issues. I know a lot of people have had issues with finasteride. I know a lot of people like cites the devil.

Nick Yeah. Because apparently kills your sex drive.

Riley Yeah. That hasn't happened to me yet. But yeah. So I was very cautious of it. Yes. With everything. But I've had no issues. If I did have issues, then, yeah, I probably would say it. But it's just individual, reaction. And that's the thing with all these supplements and peptides, everyone's going to react a little bit differently.

Riley Some people are going to be like, wow, this is the best thing ever, and it's going to change their lives. Some people are like, I can't really feel it. And then other people might get nauseous and heart rate increases or allergic reaction. So it's the same with any medication. You know, some people are allergic to aspirin or all that kind of thing.

Riley So start slow and build your way up is kind of how I thought about it.

Nick But can you go back to your career as a young guy? You've made a lot of money very quickly. I start making money at age 30. You're 26 and making millions, so on, so young. What do you do with the money to invest it? Do you spend it?

Riley Yeah. Well, I kind of made the semi tactical decision to buy like a really hectic house.

Nick Since I started.

Riley Yeah. So for me, that one's keeping me a little bit grounded because there is still a mortgage attached to that. Yeah. Even though I'm making, you know, between the 3 to 4 million a year, a lot of that is reinvest in, a manufacturing business has a lot of overheads, wages, expenses. Yeah. So that one's keeping it chill.

Riley But I do like nice things. Like, I've started a watch collection. I drive a convertible. I, you know,

Nick I mean, enjoy yourself, I.

Riley Enjoy myself. I like to throw parties once every few months and sink, you know, a couple.

Nick I really never been invited. Well, thanks, mate.

Riley There's one on next weekend, if you want. Get down. It's a Hellenic themed. You gotta get you totally. Yeah, yeah.

Nick This weekend.

Riley Next weekend, etc., I don't come.

Nick Oh, I don't tell you this.

Riley Be very not to. There's a lot of baddies. Not that you care.

Nick I think when we first met, you call me grabs. I'm not that.

Riley Yeah. Good. So yeah, I enjoy, I enjoy my life. I like to be generous. I like to, I like to give nice gifts to my friends. I like to pay for experiences that they wouldn't get otherwise. When me and my partner were together, I think we went to Switzerland together. I bought us both business class tickets because it'd be a nice experience for her.

Riley Because she probably won't ever get to experience.

Nick The weather now.

Riley No, she, That didn't pan out. Yeah, she's a good girl, but it just didn't work out for enough. I'm single. Is, single. Can be right.

Nick I want her that he's.

Riley Yeah, yeah. Let me repeat that one for the ladies in the audience.

Nick But, really enjoyed the chat. If you could give one piece of advice to a young person aged between, say, 15 and 20, what's one piece of advice you would give them?

Riley It's the advice my parents gave me, which has been the single best piece of advice I've ever gotten, especially with business, is don't be better, be different. Like there's always going to be someone better that has more resources, that's more charismatic, that's more attractive, it's more driven. You cannot compete with that person because that will beat you. So you have to be different.

Riley The reason why my YouTube succeeded wasn't because I try to have better editing or better transitions or, you know, better articulation. It was because I made it funny and fun and easy to digest. And then that's why I took off. So with the supplements in Australia, there's no one really doing those combo supplements. In America, there's a few in Australia.

Riley Not really. And so like, okay, we're not going to try and compete with Blackmores and Swisse. We're not going to say, well, Altona cattle is better because it's probably not better or it's the same. You know what I mean? Yeah. But if we actually have a different approach to it where we take away like a more convenient management plan.

Riley Exactly. Unique selling point. Yeah. But yeah, unique selling point without trying to just be the best or trying to pretend you're the best, would be my advice to anyone getting into business advice.

Nick Thank you, Mike, and thanks for the chat.

Riley Yeah. Thanks, Nick. Pleasure to.

Nick Be here. Cheers.